The Fairena exhibition will be promoted predominantly in the Internet. Search engines will help finding the information by using appropriate search keys. We consciously use the help of the Internet marketing because we here have the best possibility to appeal to a great number of people by releasing our own ads.
Furthermore, publishing press releases advertising the exhibition will be sent to the local print media and radio stations, which suit to the subject. In addition, handouts will be distributed to Health-Food-Shops and Fair Trade Stores in and around Munich.